How it works

You've probably heard of "PPC" or "Digital Ads," but what is it and why should you care? Simply put, PPC (Pay-Per-Click) is about getting your business found instantly by customers actively searching for your services on Google and Microsoft. You only pay when someone actually clicks on your ad, "Pay-Per-Click." It's not about hoping people stumble across you, it's about putting your business right in front of them when they're looking to buy.

How do We Start?

First off, we'll have a quick chat. What services do you need more of? Who's your ideal customer? And crucially, what counts as a lead for you? We'll need to make sure you have a well built website and that your business ticks Google's advertising boxes. Your website needs to be ready to convert those clicks into actual enquiries. No point getting traffic to a dead end.

Campaign Build & Getting Them Live

Once we've got a plan, I'll build and launch your campaigns on both Google Ads and Microsoft Ads. This isn't a "set and forget" strategy. I'm constantly monitoring, tweaking, and refining based on data. I will be analysing search queries, making sure every part is working efficiently to drive down costs and drive up your leads. You get on with your work, I'll handle getting you found.

Ongoing Management & Keeping You Informed

Digital advertising isn't a one-and-done job, it needs constant attention to stay on top. I'll provide regular, easy-to-digest reports so you can see exactly what's happening – where your money's going and what enquiries it's generating. Using proper tracking (Google Analytics and Microsoft platforms), I dig into the data, constantly looking for ways to boost performance. It's about continuous improvement, making sure those leads keep coming in.

Is my phone listening to me

Ever feel like your phone's listening when an ad pops up for something you just talked about? It's not, it's a cleaver retargeting strategy. If someone's visited your website or interacts with similiar websites, a tiny digital tag helps me show them your ads again as they browse. People rarely buy first time, so this nudges genuinely interested prospects back to your door. I handle setting up and running these smart campaigns, bringing those warm leads back to you. It's efficient, effective, and works.

Why Trust Breaker

I am a hyper-focused marketing specialist, dedicated to three core services. By concentrating on these, I can provide a much higher standard of work that is designed and developed to deliver real, measurable results. Using advanced tracking platforms, I accurately analyse how users navigate your site, allowing me to make continuous optimisations to increase your visibility and leads. I have extensive experience building a variety of different sites, including e-commerce, hospitality, B2B, service-driven businesses, and more.

For ads to work, and work well you need to have a good website. I can help you there. I can also help customer find you organically with my SEO services, take a look below:

SEO

You know you need to be found. I build SEO strategies that work. No keyword games here – just relentless focus on relevance and staying ahead of the curve. Making sure Google (and your customers) find you, love you, and stick with you.

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Website Design

We design and build websites that don't just look good, they perform. With a sharp focus on user experience (UI) and clear conversion points, your site won't just tell your brand's story – it'll turn attention into action.

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