Privacy PolicyLast Updated: June 10, 2025
Welcome to Breakermedia.co.uk. This Privacy Policy describes how Breaker Media ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website, www.breakermedia.co.uk (the "Website").We are committed to protecting your privacy and handling your personal data in a transparent and responsible manner.
1. Who We Are (Data Controller)
Breaker Media is the data controller responsible for your personal data processed through this Website.
Our contact details are provided at the end of this policy
.2. Information We Collect
We collect different types of information from and about users of our Website, including:
a) Information You Provide to Us Directly: When you use our contact forms on the Website to make an enquiry, you may provide us with personal information, such as:Your NameYour Email AddressYour Phone Number (optional)Your Message/Enquiry DetailsThis information is collected solely for the purpose of responding to your enquiry and for pre-contractual steps if your enquiry leads to potential business.
b) Information Collected Automatically (Usage Data & Tracking Technologies): As you navigate through and interact with our Website, we may use automatic data collection technologies to gather certain information about your equipment, Browse actions, and patterns. This information helps us understand how our Website is used, improve user experience, and analyse site performance. This automatically collected information may include:
IP addresses: Your Internet Protocol address.
Browser type and version: Information about your web browser.
Operating system: Details about the device and operating system you are using.
Referral source: The website that referred you to our Website.
Pages viewed: Which pages you visit on our Website.
Time spent on pages: How long you spend on each page.
Navigation paths: Your journey through the Website.
User interaction data: Mouse movements, clicks, scrolls, and other interactions (collected by Microsoft Clarity).
Session information: Unique user identifiers and session IDs.We use the following tools that collect this data:
Google Analytics: Used to collect standard internet log information and visitor behaviour patterns. This data is processed in a way that does not directly identify anyone. We use Google Analytics to understand website traffic and usage.
Google Tag Manager: Used to manage and deploy various tracking tags, including those for Google Analytics and Microsoft Clarity, without modifying the website's code directly. It does not collect personal data itself but helps orchestrate its collection.
Microsoft Clarity: Used to capture how users interact with our Website through session recordings, heatmaps, and analytics. This helps us identify user experience issues and improve the Website. While it aims to anonymise sensitive data, some interaction patterns may be recorded
3. How We Use Your Information
We use the information we collect for the following purposes:
To Respond to Your Enquiries: To communicate with you and address your questions or requests submitted through our contact forms.
To Operate and Maintain Our Website: Ensuring our Website functions correctly and securely.
To Improve Our Website: To understand how visitors use our Website, identify areas for improvement, and enhance the user experience (e.g., through analytics from Google Analytics and Microsoft Clarity).
For Analytics and Performance Monitoring: To track and analyse trends, usage, and activities in connection with our Website.
To Ensure Security: To detect and prevent fraudulent activity and ensure the security of our systems.
To Comply with Legal Obligations: To meet our legal and regulatory requirements.
4. Legal Basis for Processing Your Personal Data
Under UK GDPR, we must have a legal basis to process your personal data. Our legal bases include:
Legitimate Interests: We process automatically collected data (e.g., from Google Analytics and Microsoft Clarity) for our legitimate interest in understanding how our Website is used, improving its performance, and maintaining its security. This processing is carried out in a way that does not unduly impact your privacy rights.
Performance of a Contract / Pre-contractual Steps: When you submit an enquiry through our forms, we process your personal data (name, email, message) as necessary to respond to your request and to take steps at your request prior to entering into a contract with you.
Consent: For non-essential cookies and tracking technologies (like those used by Google Analytics and Microsoft Clarity), we rely on your consent. We will obtain your explicit consent via a cookie banner before placing such cookies on your device. You have the right to withdraw your consent at any time.
5. Cookies and Other Tracking Technologies
Our Website uses "cookies" and similar tracking technologies (like pixels and web beacons) to enhance your experience, analyse Website usage, and for the purposes described in this policy.
What are Cookies? Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.
How We Use Them:
Essential Cookies: These are necessary for the Website to function correctly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services (e.g., setting your privacy preferences).
Analytics/Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. We use Google Analytics and Microsoft Clarity for this purpose.
Managing Cookies: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
Cookie Consent: As required by law, we use a cookie consent management platform to manage your preferences for non-essential cookies. You will be prompted to provide your consent upon your first visit to our Website.
6. Data Sharing and Disclosure
We do not sell or rent your personal data to third parties. We may share your information with:
Service Providers: We engage trusted third-party service providers who assist us in operating our Website and conducting our business, including:
Webflow: Hosts our Website and handles form submissions.
Google (Google Analytics, Google Tag Manager): For website analytics and tag management.
Microsoft (Microsoft Clarity): For user behaviour analytics and session insights.These third parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.
7. International Data Transfers
As we use global service providers like Google and Microsoft, your personal data may be transferred to and stored at a destination outside the UK and European Economic Area (EEA), including the United States. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the European Commission and the UK government, or relying on adequacy decisions where applicable.
8. Data Security
We have implemented appropriate technical and organisational measures designed to protect your personal data from accidental loss, unauthorised access, use, alteration, and disclosure. However, no data transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your personal data, we cannot guarantee its absolute security.
9. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Information from contact forms is typically retained for as long as necessary to address your enquiry and for a reasonable period thereafter for administrative purposes, or longer if it leads to a business relationship.
Google Analytics and Microsoft Clarity data retention periods are configured within our accounts, typically anonymised or aggregated after a certain period (e.g., 26 months for Google Analytics user-level data).
10. Your Data Protection Rights
Under UK GDPR, you have certain rights regarding your personal data. These include the right to:
Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Ask us to correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure ("Right to be Forgotten"): Ask us to delete your personal data in certain circumstances.
Right to Restriction of Processing: Ask us to restrict the processing of your personal data in certain circumstances.
Right to Data Portability: Request that we transfer the personal data you have provided to us to another organisation, or directly to you, in a structured, commonly used, machine-readable format.
Right to Object: Object to the processing of your personal data in certain circumstances, including where we process it based on our legitimate interests or for direct marketing.
Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request in accordance with applicable data protection laws.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Breakerdia
9 Darwin Road, Derby, Mickleover, DE3 9HT
dfarquharson1995@gmail.com
13. Complaints
If you are not satisfied with our response or believe we are processing your personal data unfairly or unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.
You can find their contact details on the ICO website: https://ico.org.uk/